As Iletisim Research, we provide solutions in below areas and more;
• Employee Satisfaction Studies
• Customer Satisfaction Studies
• Pretest – Posttest
• Retail Sale Researches
• Pricing Studies
• Medical/Pharmaceutical Studies
• Public Opinion Researches
• Profile Studies
• Media Studies
• Feasibility Studies
Quantitative Researches
F2F Interviews
CATI (Computer Assisted Telephone Interviewing)
CAPI (Computer Assisted Personal Interviewing)
Through this technique, our field interviewers conduct face to face interviews with respondents by going through a written form of questionnaire.
In this technique, we conduct surveys with respondents though phone calls and record answers to the database in written, usually through a survey link.
Through CAPI method, we conduct surveys face to face by using netbooks, tablets and turn them into valuable data.
Qualitative Researches
Focus Group Discussions
In-Depth Interviews
In these interviews, our purpose is to collect in-depth and multi-dimensional qualitative information of a target group’s perceptions, attitudes, opinions etc. about a pre-defined subject, product or service. For focus group discussions, we provide;
Respondent recruitment services
Studio Rental Services
Video & Audio Recording
Transcription of voice records
In-depth interviews are conducted face to face with respondents with the aim of collecting detailed and comprehensive information about the perceptions, attitudes etc. of an individual. We interview with these respondents in our qualitative studios or a place where respondents feel comfortable. For in-depth interviews, we provide;
Respondent recruitment services
Studio Rental Services
Video & Audio Recording
Transcription of voice records
Desk Research
We conduct researches by reviewing and analyzing existing national and international resources about the research topic to provide proactive insights to our business partners. With desk research, we provide services for the national and international companies which want to invest in Turkey and abroad.
Mystery Shopping
The aim of mystery shopping is to measure quality and performance. For this purpose, eligible mystery shoppers inspect the services and physical condition of the institutions with a pre-defined scenario. At the end of research, our findings about the topics that our business partners demanded are reported and the scope may change according to their demands. Through this method, we can provide answers regarding customer satisfaction, price/performance ratio, quality of services, attitudes of personnel to customers, personnel performance evaluation and so on.
Central Location Tests (CLTs)
Central Location Tests are conducted to test a new concept, product or a service before launching new products or improving the existing products and services. Within the context of CLTs, we provide eye tracking, concept tests, sensory tests, product tests, packaging tests, advertisement tests for our clients to assist them in new product development and enlarging product range.